Business

Making waves on Silverdale Way

Chris Knutson places new snowboard jackets and pants on hangers at Northern Wave. - Photo by Jesse Beals
Chris Knutson places new snowboard jackets and pants on hangers at Northern Wave.
— image credit: Photo by Jesse Beals

After spending more than five years on Mickelberry Road in Silverdale, the owners of Northern Wave decided it was time for a change.

Northern Wave moved into its new location on Silverdale Way at the end of August. Although the new location is smaller, co-owner Pam Stevenson hopes the spot will be better for business.

“It’s smaller, but we have a whole other shop area for better storage,” Stevenson said. “It’s just a better location.”

Stevenson and her husband, Rory, opened Northern Wave in September 2001. Stevenson said they decided to open a board shop because there were not any good stores in the area at the time.

“There really wasn’t a good board shop around,” she said. “That’s why we did it.”

Northern Wave sells snow-boards, skateboards, wakeboards, surfboards and all the apparel and accessories that go along with those sports. The board shop also hosts skate competitions. The competition in August drew more than 200 people to Northern Wave’s Mickelberry Road location.

“It was quite packed, it was fun,” Stevenson said with a smile.

The Silverdale Way location is about 1,000 feet smaller than the Mickelberry Road shop, but the property has an extra building where Stevenson and Northern Wave employees store merchandise.

“We’re still trying to organize everything,” Stevenson said. “It’s kind of crazy right now.”

Stevenson said the Northern Wave crew did an overnight move to open at the Silverdale Way location. The Mickelberry Road store was only closed for four hours during the entire moving process. Stevenson said the move has paid off. The business has acquired new customers since moving to the new location.

“Since coming here, we have seen a lot of new faces,” she said.

Northern Wave recently showed a skate video at the Silverdale Way location. The video was projected on the side of the building. Stevenson said they hope to have many events such as video premieres and skate competitions once they get settled.

“We’re just really excited to get everything going again,” said Shaun Donnelly, Northern Wave employee.

Since Northern Wave opened in 2001, the business has hosted a wakeboard clinic each summer. Because of the move, this was the first summer the board shop didn’t participate in the clinic, according to Stevenson.

“They (students) go out for 20 to 30 minutes at a time with the pros,” Stevenson said. “This is the first year we haven’t done it since opening.”

Donnelly said Northern Wave is planning to host a rail jam in December and snowboarding events throughout the winter. Although the moving process has been busy, Stevenson said they look forward to hosting events and seeing new faces on Silverdale Way.

“We’re just excited to be here at the new location,” Stevenson said. “The support has been great.”

Northern Wave

9549 Silverdale Way

Silverdale

(360) 307-WAVE (9283)

Monday-Saturday

10 a.m. - 8 p.m.

Sunday

11 a.m. - 6 p.m.

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