Silverdale Safeway gets a customer-friendly overhaul

After nine weeks of re-modeling, the dust has settled and Silverdale Safeway has a new look.

Employees celebrated the store’s grand re-opening last Wednesday with a ribbon cutting ceremony.

“It’s a great vehicle, the keys are yours,” said Al Iverson, vice president of retail operations, to the employees at the ceremony.

The biggest change is in the perimeter of the store, according to Store Manager Tony Martin. The largest departments — floral, produce, meat, bakery and deli — have been enhanced.

“We want to make them the focal point of the store,” Martin said. “When we do good with the main perimeter departments, it sets us apart from other (competitor) stores. Focus and attention placed on perimeter departments is important in setting ourselves apart.”

One major change to the store that customers might notice is the toned-down lighting. The store’s spotlights are placed on displays and products in certain areas of the store.

“The new graphics and decor is a mood setter,” Martin said. “Customers come in and feel more relaxed.”

Product lines within the main departments in the store have been expanded. Additions to the deli include an expanded sandwich bar featuring the new line of panini sandwiches and an added self-serve soup bar. Both additions provide convenience for people on the go. Customers also may notice that the wine department looks a little different.

“The wine department has been enhanced so that we can present customers with a better selection to accompany their dining experience,” Martin said. “We made it easier to shop by breaking it down into different types (of wine), making it more user-friendly.”

The meat department also has a new addition: A butcher block section which can provide customers a specific cut of meat at their request.

“Whether it’s steak or stuffed pork shops, it’s been very successful so far,” Martin said. “It’s service with a personal touch, like the old meat markets. It’s a good thing.”

The organic line in the produce department also has been greatly expanded and will help to meet the more recent requests from customers who are looking for a larger selection to choose from.

“I’m very impressed with the way (the re-model of the store) came out,” Martin said. “I’m happy to provide this kind of atmosphere for Silverdale.”

Customers shopping on the day of the re-grand opening also were impressed with the new look of the store.

“It looks beautiful, I like the setting,” said long-time customer Liz Cruz of Bremerton. “It looks really nice and they’re really friendly here.”

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