Business

Find a creative stitch at EmbroidMe

Ard and Newkirk, standing in their store’s showroom, hold up a jacket they personally designed.   - Photo by Kassie Korich
Ard and Newkirk, standing in their store’s showroom, hold up a jacket they personally designed.
— image credit: Photo by Kassie Korich

At one point in time embroidery was something Peter Newkirk and Arlin Ard did in their free time at home — but now it has turned into much more than just a hobby.

They recently ventured into retail, becoming franchisees of EmbroidMe in Silverdale. Having opened only a few months ago in Clear Creek Town Centre off Silverdale Way, the two are happy to provide a quality embroidery shop that also offers screen printing and promotional products.

“We’ve been Kitsap residents for six years now and I love the fact that we have set up a small business in the community that we live in,” Ard said. “The community has really shown its support.”

Once tangled in the whirlwind of the corporate world, Ard and Newkirk are happy to provide a service that not only makes others happy, but also leaves them with a good feeling at the end of the day.

“I did hiring at Amazon (.com) and after I left there I felt like a used car salesman,” Ard said. “I got here and it’s so different. It’s like kids on Christmas morning, but it’s every day.”

“It’s a whole other level of excitement seeing my work come to life and then hand it to a customer and see someone’s life light up,” Newkirk added.

When it comes to embroidery, not only do they offer standard logo design, but for them, it provides a chance to display their artistic side.

“We got into the artsy stuff,” Ard said, as he looked over a jacket bearing the mysterious eyes of a wolf.

EmbroidMe’s showroom has a wide variety of customizable apparel ranging from T-shirts and Polo shirts to towels, bags and denim. Customers can find what they like and order any quantity they need, even if it’s just one. And those with small orders will enjoy the same low prices as those customers making large orders.

“I can call up and order one of a garment, but I can get it at the same price as someone who orders 1,000,” Newkirk said. “We can give price breaks. We can give them a garment they want that works for their budget.”

Backed by the franchise — which now operates about 300 stores in the United States, Canada, Australia and Europe — Newkirk and Ard have a wide database of designs, including authorized licensed logos.

“We have a catalog of over 20,000 designs,” Newkirk said.

Customers also are welcome to bring in their own designs and apparel. It is the intent of Ard and Newkirk, as well as their staff, to help bring customers’ ideas to life.

“Customers can bring in their own artwork,” Ard said. “We have a onetime fee to convert it, but then we keep it on file so if they come in later and want to make another order they don’t have to pay to convert it again.”

Both avid artists, Newkirk and Ard enjoy designing artwork, especially for those stumped customers who are unsure of what they are exactly looking for.

EmbroidMe also offers a wide variety of customized promotional products ranging from pens and keychains to flip-flops and sports items.

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