Business

Once Destination is now Legend

It’s hog heaven at the new Legend Harley-Davidson of Silverdale.

Formerly Destination Harley-Davidson, Dale Bone is the new owner of the Provost Road shop and acquired the store just in time for riding season.

“I’ve always had a passion for motorcycles and I thought it would be fun to own a Harley shop,” he said. “We’re ready for the riding season.”

In true Harley-Davidson fashion, Bone and his staff have planned a grand opening celebration for Saturday, April 1. The party kicks off at 11 a.m. and will feature live music, food, a beer garden, hourly giveaways, a mechanical bull and a tattoo parlor. Bone also encourages riders to bring their patches as they will have someone on-hand to do the sewing.

“We’re going to have a live band, giveaways, lots of good food and a fun time,” he said.

Besides a new name, the store has seen several additional changes since Bone took over ownership earlier this year. The shop now features a larger stock of motor clothes as well as a bigger parts supply.

“We’re also carrying a wider variety of Harley-Davidsons,” Bone said.

Maintaining a stocked inventory, a semitruck was parked in front of the store on Friday, unloading a shipment of 10 new bikes.

“Harley-Davidson has 20 different models and we carry all models,” he said.

Legend carries the newest models of 2006 including the new Buell Ulysses, the new Street Bob and the new Sportster 1200 Low.

As for the management of the store, Bone is determined to keep an active role inside the shop and with customers.

“I’m visible throughout the store on a regular basis, I like people, I like motorcycles,” he said. “I’m not the office type. I want to be down glad-handing with customers.”

A principle owner of Irving, Texas-based Brundage-Bone Concrete Pumping Inc., Bone has since retired, but is still on the board of directors. When the opportunity to buy Destination Harley-Davidson presented itself, it was one that Bone was interested in. Not only is he an avid Harley-Davidson rider himself, but since owning the business, he has enjoyed talking with the customers.

“What I enjoy the most is the people I meet and their friendship toward me and toward the dealership,” he said. “It’s a big happy family.”

As for future plans, he is looking into expanding.

“We’re looking to expand within the Western Washington area, whether it’s another satellite location, enlarging the dealership or opening a second dealership, we’re still deciding,” he said.

Another of his goals is for the business to become more involved with the community which he said can be anything from the Chamber of Commerce to maybe some racing formats.

He also invites the community out to Legend’s weekly barbecues, hosted every Saturday rain or shine. All proceeds from the barbecues are donated to charity.

“We’re highly involved in charity,” Bone said. “It goes to show you the Harley-Davidson people, the Harley-Davidson customers, think a lot about other people and open their arms to people in need.”

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