News

Silverdale Chamber gets a new look

By RACHEL BRANT

Staff writer

Amidst the conversation and food at the Silverdale Chamber of Commerce’s holiday social, Darla Murker unveiled the Chamber’s new look.

Murker, Chamber executive director, presented the organization’s new logo and brand to other Chamber members on Thursday. The design, created by Sungrafx, incorporates the mountains, trees, water and other natural facets of Central Kitsap.

“We’ve created a design that can represent Silverdale as a whole,” Murker said. “It speaks to the nature and the water that surrounds us.”

A member task force representing marketing, design, writing and promotions industries spent three to four months creating the new look for the Silverdale Chamber of Commerce.

“The task force spent a great deal of time brainstorming ideas that would represent the organization as well as the community and offer, in a single glance and phrase, an image that would be representative of Silverdale,” Murker said.

The blue logo and brand will be on the Chamber’s Web site, stationary and also will be used to entice people to bring their businesses to Silverdale.

“The new tag line ‘People Friendly — Business Smart’ speaks to the organization’s efforts to promote Silverdale as a great choice for business,” Murker said.

She said the logo also will work to promote tourism in the area with the tag line “Success is our Nature.”

“The new image will also work in concert with efforts to promote the community as a tourist destination with the tag line ‘Success is our Nature,’” Murker said.

Murker said the Silverdale Chamber of Commerce logo has been the same for quite some time and she said it was not an adequate representation of the organization.

“I think it’s always a good idea for organizations to look at the brands of their organizations and make sure it still represents them,” she said.

The Silverdale Chamber of Commerce members in attendance at Thursday’s social seemed pleased with the new logo and brand of the organization.

I’m just thrilled and it was so nice to have the collaborative effort of the Chamber members,” Murker said.

The Silverdale Chamber of Commerce also launched its newly designed Web site yesterday. The various shades of blue on the Web site match the blue colors in the organization’s logo.

The Silverdale Chamber of Commerce now allows non-Chamber members to learn about the organization’s activities. Previously, only Chamber members would receive e-mail updates about the organization, but now non-members also can receive the information by signing up for the e-mail list. Those interested can e-mail subscribe@silverdalechamber.com to sign up for the list.

“Without joining the Chamber they can learn Chamber news,” Murker said.

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