Hyper local sports for Kitsap
By WESLEY REMMER
Central Kitsap Reporter Sports writer
February 22, 2010 · Updated 8:36 AM
With a notepad in hand, Scott Capestany begins his day surfing the channels.
“I don’t watch TV necessarily for entertainment purposes,” he said. “It’s about improving the ability to make images and messages and stories and productions better.”
The Poulsbo resident owns Capestany Films, a production company that puts out films and television shows, including the local Peninsula Sports Network.
The 30-minute Peninsula Sports Network airs at 6:30 p.m. Tuesdays on Bremerton Kitsap Access Television, accessible on Comcast Channel 12 and WaveCable Channel 3.
The show features interviews with local coaches, athletic directors and student-athletes and video clips from high school and Olympic College sports.
“It’s a combination of a couple things — informational, educational, instructional, informative and entertaining — so it kind of encompasses all different types of television broadcast into one,” Capestany said. “We give the local amateur sporting scene some exposure.”
Under the current setup with access television, Capestany isn’t allowed to sell advertising because his show is aired for free. Due to those constraints, he relies on sports-minded businesses and organizations to sponsor and “partially fund” the show.
“We call it a zero-budget production,” he said. “It’s a combination of passion and doing what I love to do, but at the same time, I have expenses to make.”
One of the show’s sponsors is the Silverdale-based WestSound FC Premier Soccer Club, which got on board last month, hoping the show would spread the word about camps, clinics, tryouts and other events.
WestSound will be one of the show’s sponsors for the next 26 months.
“It was completely a different media outlet to explore,” Director of Soccer Lee Christie said. “We thought it was interesting, so we decided to try it.”
Capestany, a University of Washington graduate, shoots and edits the entire show, though he gets help from a group of interns from Olympic College who assist with on-site production duties.
The Peninsula Sports Network debuted about a year ago — it was originally an all-baseball show called “This Week in Hardball” — and it was a success on many fronts, Capestany said.
He expanded the show into all sports after about five months, and now Capestany covers everything from Babe Ruth baseball to Olympic College basketball.
“We’ve come a long way,” he said.
Capestany grew up in Redmond and was the sports editor of his high school paper, but he developed a passion for video and television while studying communications in college.
Wanting to combine sports with film or television production, Capestany bounced between jobs to gain experience in both fields.
He honed his marketing skills by selling cell phones to professional basketball players. He familiarized himself with the video production process by sleeping in a grip truck for $150 a night in Central Park in New York during the filming of a movie.
The jobs weren’t glamorous, but they gave him a glimpse into the life of a producer.
“My fascination for motion picture and television grew to a point where I needed to do something,” Capestany said.
The self-proclaimed entrepreneur — Capestany has a real-estate license, is the play-by-play man for Olympic College men’s basketball and even ran a cab business for some time — arrived in Kitsap County about four years ago, wanting to deliver a regional sports show.
A year into the gig, Capestany says he is most concerned with establishing his reputation while continuing to build a foundation on which the show can grow.
He isn’t ruling out the possibility of expanding into a paid-for television slot — it would probably be a late-night time — but he can’t predict what will happen. There also are aspirations of getting the show live.
“You’ve got the keys to the car and you’re driving and heading in the direction of the city, but the city’s so big you don’t know where to stop first,” Capestany said. “That’s the analogy I like to draw.”Contact Central Kitsap Reporter Sports writer Wesley Remmer at firstname.lastname@example.org or (360) 308-9161.